{
  "name": "Valinor Ledger",
  "direction": "Morning Sky",
  "tagline": "Give finance room to lead.",
  "colors": {
    "sky": "#3E6E91",
    "ink": "#1D3040",
    "paleSky": "#DCE8EE",
    "cream": "#FBF8F1",
    "apricot": "#E2996B"
  },
  "typography": {
    "display": "Bricolage Grotesque",
    "body": "Public Sans",
    "data": "Spline Sans Mono"
  },
  "motion": {
    "durationMs": 220,
    "easing": [
      0.22,
      1,
      0.36,
      1
    ],
    "reducedMotion": "Remove parallax and nonessential movement",
    "interactionMs": 220,
    "transitionMs": 650,
    "entranceMs": 850,
    "staggerMs": 90,
    "sequenceStepMs": 2000,
    "ambientCycleMs": 8000,
    "principles": [
      "Arrive: establish hierarchy",
      "Connect: explain relationships",
      "Settle: preserve a readable resting state"
    ],
    "controls": "A persistent page-wide pause control. System reduced-motion preferences take priority.",
    "scroll": "Native scrolling, with no scroll capture or forced navigation."
  },
  "voice": [
    "Clear",
    "Considered",
    "Human"
  ],
  "logo": {
    "clearSpace": "At least one stroke width on every side",
    "minimumMarkSizePx": 20,
    "preserve": "Geometry, proportions and the apricot right stroke"
  },
  "fontAttribution": {
    "license": "SIL Open Font License 1.1",
    "licenseUrl": "https://openfontlicense.org/open-font-license-official-text/",
    "artwork": "SVG logo lettering is converted to paths. Campaign text is rasterized. This kit does not distribute font software.",
    "families": [
      {
        "name": "Bricolage Grotesque",
        "author": "Mathieu Triay (Atelier Triay)",
        "copyright": "Copyright 2022 The Bricolage Grotesque Project Authors",
        "source": "https://github.com/ateliertriay/bricolage"
      },
      {
        "name": "Public Sans",
        "author": "United States General Services Administration (USWDS)",
        "copyright": "Copyright 2015 The Public Sans Project Authors",
        "source": "https://github.com/uswds/public-sans"
      }
    ]
  },
  "imageProvenance": {
    "tool": "OpenAI built-in image_gen.imagegen",
    "generatedOn": "2026-09-24",
    "productionProcessing": "Generated PNGs visually inspected, then converted to WebP with sharp at quality 88 and effort 6. The sculptural WebP assets preserve the original generated artwork. Social campaign PNGs use separate typographic brand layouts.",
    "images": [
      {
        "file": "ledger-sculpture-hero.webp",
        "width": 1536,
        "height": 1024,
        "prompt": "Use case: stylized-concept. Asset type: premium accounting software landing page hero, wide landscape composition 1536 by 1024. Create a refined high-end 3D studio still life of a single sculptural open ledger formed from seven curved, layered translucent pale-blue glass sheets. Their two wings open upward as an abstract V, with immaculate rounded edges, fine parallel layers and subtle prismatic refraction. The form is architectural, quiet, weightless, confident and distinctly crafted. Center the sculpture in an airy seamless pale sky-blue studio, soft morning sunlight from upper left, delicate long contact shadow on matte pale blue ground. Restrained palette: dusty sky #3E6E91, deep ink #1D3040 in refractions, pale blue #DCE8EE, cream #FBF8F1, only a trace of warm apricot light. Photorealistic physically based rendering, sophisticated museum design object, precise geometry, slightly elevated three-quarter camera. Leave generous breathing room around the object, sculpture occupies middle 65% of frame. No text, no lettering, no numbers, no logos, no watermark, no neon, no sparkles, no extra objects.",
        "sha256": "02d3929afe1a88ca99c4b1c7fb64a628f2c2a1b4e56540240115bf459b9d3250"
      },
      {
        "file": "ledger-sculpture-detail.webp",
        "width": 1254,
        "height": 1254,
        "prompt": "Use case: stylized-concept. Asset type: square 1024 by 1024 premium brand campaign detail image for accounting software. Create a refined photorealistic 3D macro study of layered translucent pale-blue glass sheets curved like the pages of an open accounting ledger. Crop intimately into the sculptural curved lower spine so the ordered edges flow in parallel sweeping arcs from lower left to upper right. The sheets have precision rounded edges, subtle pale blue refraction, graceful repetition, no engraving. The scene feels like a collectible architectural object photographed in an airy seamless pale sky-blue studio, soft morning sunlight and delicate contact shadows. Restrained Morning Sky palette: dusty sky #3E6E91, deep ink #1D3040 in glass edges, pale sky #DCE8EE, cream #FBF8F1 and a faint warm apricot light. Beautiful asymmetry, generous pale blue negative space in top left, tactile light, sophisticated optical precision. No text, no numbers, no letters, no logos, no watermark, no neon, no sparkles, no extra objects.",
        "sha256": "5e181f2e5ed833a3e7668bc673d2a0dbeca0e6b1b52f4f99e3b29c2ea96f8a3d"
      }
    ]
  },
  "campaignProvenance": {
    "headline": "Give finance room to lead.",
    "updatedOn": "2026-09-25",
    "social-card.png": {
      "method": "Next.js ImageResponse output from app/opengraph-image.tsx",
      "dimensions": "1200 x 630"
    },
    "social-square.png": {
      "method": "New HTML/CSS typographic layout rendered with Playwright and Chromium; Bricolage Grotesque and Public Sans loaded from existing build assets; existing vector mark. No prior campaign raster was edited.",
      "dimensions": "1080 x 1080"
    }
  }
}